Executive Producer
Culture-led commercials, brand films and campaigns.
Showreel
Commercials, branded entertainment and documentaries for Bolt, CHANEL, Spotify, Netflix and Dr. Martens. Twelve years across agency, production company, post and publishing: every stage of the work, from first brief to final frame, and the network to make it happen.
“A master at making impossible production briefs happen.”
Clients include CHANEL, Spotify, Netflix, Bolt, e.l.f., Diageo, Allergan, Burberry, TikTok, Stella Artois, Dr. Martens, KFC, 1Password, Jack Daniel’s, Amazon, Microsoft, Beats by Dre, Uber, British Airways and the International Olympic Committee.
Juries Shots Awards, 1.4, CICLOPE, Creative Circle, Berlin Fashion Film Festival and LA Fashion Film Festival.
Shaping the work from the first idea through production.
‘You Won’t Find This At Home’
Director Scott Perry · Executive Producer Jack Howard · Production and Post OkayStudio
An invitation to get out of the house, told entirely through other people’s camera rolls. Thirty thousand clips from Bolt’s customers and staff became seventeen local campaigns, each with its own footage and music, running across TV, cinema and social.
‘Lunchtime is Coming’
Director Ben Taylor · Agency Producer Jack Howard · Agency BBH London · Production Mindseye
Timed to the return of the most-watched show on television, ‘Lunchtime is Coming’ put KFC at the centre of the summer’s cultural conversation. Directed by Ben Taylor (Catastrophe, War), it became KFC’s most successful social film at the time.
‘The Colour of Allure’, and an immersive film
Directors Juanita Richards, Grégoire Dyer · Executive Producer Jack Howard · Agency Platform13 · Production Division
Two CHANEL commissions, made side by side: ‘The Colour of Allure’, a long-form documentary for CHANEL Beauty directed by Juanita Richards, and Grégoire Dyer’s immersive film installation for the Comètes exhibition in London.
With Ryan Reynolds
Director Tom Cockram · Senior Producer Jack Howard · Agency Maximum Effort · Production ACNE
Wrexham AFC owner Ryan Reynolds tries to lecture the team before a big match, and it turns out cyber security and a night-time skincare routine go hand in hand.
The e.l.f. Time Show, for the Super Bowl
Director Dan Castella · Executive Producer Jack Howard · Agency 72andSunny · Production and Post Mill+ / The Mill
Christopher Kouros’s quirky scientist from ‘e.l.f. von zehn’ takes on the Super Bowl in twenty social films, shot on green screen in London and turned around fast enough to react to the game live on Instagram, TikTok and Twitch. The VFX were made deliberately lo-fi: bad keying, wobbly animation and happy mistakes, for one more layer of comedy.
Sex Education × Breast Cancer Awareness
Director Andrea Jade Colomb · Executive Producer Jack Howard · Agency and Production ACNE
Stella McCartney’s annual breast cancer awareness campaign, told through Sex Education, a show known for tackling taboos. ‘Toilet, Teeth, Tits’ turned old public health slogans into a self-check routine for young people: a two-minute film with the cast and Stella herself, plus GIFs, influencer content, a Times Square billboard and merch.
‘Find Your Feels’
Director Louis Bryant · Agency Producer Jack Howard · Agency ACNE · Production Pavilion Works
Gen Z were drifting away from Spotify. Find Your Feels gave them room to explore the fun, messy and awkward ways they feel, and to say it through music: five short films, each with someone talking about three songs that shaped them.
Two campaigns, side by side
Director Margot Bowman · Senior Producer Jack Howard · Agency ACNE · Production Prettybird
Two sides of the same boot. ‘Broken in once, worn for a lifetime’ follows real wearers and the subcultures that made Docs their own, across the UK, Europe and the US, with stills in Dr. Martens stores. ‘Made in England’ returns to the historic factory in Wollaston, Northamptonshire, and the craftspeople who still make them.
#ActuallySheCan, with Tribeca
Directors Erin Sanger, Ricki Stern and Annie Sundberg, Emily Harrold · Creator and Producer Jack Howard · Agency Mission Media · Production Tribeca Digital Studios
Three short documentaries about young women defying odds and challenging convention: a photographer on the 1,000-mile Iditarod sled dog race, a fashion designer preparing a collection for New York Fashion Week, and a 25-year-old chef running the kitchen at Cosme in New York. Premiered at Tribeca Film Festival, with a Q&A hosted by Sarah Jessica Parker.
‘40’s’, directed by Filmawi
Director Filmawi · Executive Producer (Post) Jack Howard · AI Artist Amani Haskins · Production Knucklehead · Post OkayStudio
Filmawi’s black-and-white music promo for Kilo Kent, with swarms of pipistrelle bats pouring through the night streets. The bats were generated with AI by Amani Haskins, then composited and finished by OkayStudio’s VFX team.
The business behind the work.
Commercial growth across four creative businesses: an agency reinvented, a production company’s first UK wins, a place on a global roster, and a film department built from scratch.
Initiatives and experiences that bring talent and brands together.
Building relationships, visibility and access to new talent, by putting directors, creatives and brands in the same room.
Founder and Chair Jack Howard · At OkayStudio
£100k of in-kind edit, VFX, colour and finishing for ambitious short films, chosen by an advisory board that includes Scott O’Donnell (Somesuch), Tom Pullen (Channel 4), Ayla Owen (45RPM), Sarah Smith (Directors Notes) and directors William McGregor and Femi Ladi. Year one backed five films, by Liv Little, Tobi Kyeremateng, Olly Ginelli, Christopher Chuky and Niyadre.
New directors signed and developed at Eleanor Films, including Chris Chuky (‘Spray Me’) and BAFTA-nominated Georgia Oakley (‘Blue Jean’, ‘Sense & Sensibility’). Short films produced from development through to the festival circuit.
“Jack has a gift for kick-starting projects and pushing them forward with momentum, expertise and skill.”
“Jack is one of those magicians who knows how to dream ambitiously – and make it real.”